“Always Coca Cola? Not Pepsi?” Part 3. – “Follow the yellow brick road!”
Much has been said about the connection between Coca Cola and a real wag Michael Jackson. Let us discuss this topic one more time. Just a little bit.)))) Therefore I let myself some repetition from time to time)).
As an introduction:
Da-Da-Da I will use the words of the Pepsi commercial song)) (Da means Yes in Russian) “Coke Is It!” – that is the official slogan of Coca Cola during the period of 1982 – 1985. http://en.wikipedia.org/wiki/Coca-Cola_slogans
I am very amused by the story of Coca. Looking for the information on the web, my spirits were getting high. I really felt “This Is It!”. I think the girls who were making the video “Michael Jackson is Alive. Part 4. Always Coca Cola? Not Pepsi?” will understand me. A DoDo bird is really something! Someone very smart had left a message under TMZ article a month before the video appeared.
http://www.tmz.com/2010/03/09/oscars-academy-awards-farrah-fawcett-in-memoriam-snub/8/ (comment #115). The comment give a brief information (a hint) on the bird extinct in 17th century. The person did not expressed his/her opinion and no one reacted to that strange attack.
One more time I would like to draw your attention to the fact that Coca Cola has joined “WE ARE THE WORLD 25 FOR HAITI” (Joint venture… hmm)
“When we heard about Quincy Jones and Lionel Richie’s incredible plan to re-record ‘We Are the World 25 For Haiti’ to benefit earthquake relief in Haiti, we knew instantly that Coca-Cola had to be involved and help however we could,” said Katie Bayne, Chief Marketing Officer, Coca-Cola North America. “Spreading the word about this great program is something we can do quickly and effectively by activating Coca-Cola’s powerful communications network.”
I decided one more time (on http://vivere.mybb.ru/ many interesting moments have already been discussed and there is much interesting information on this blkog as well) to run through the videos, because many things will be quite new for you.
1. Video “Happiness Machine”.
Happiness Machine was released on 12.01.2010.
People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and delight on the students faces as a magical Coke machine gives away bottle after bottle of free Coke, sunflowers, pizza, balloon animals and an epically huge six-foot sub!
So far it has been online for 10 days and its racked up 820,000 views on YouTube. The only distribution sources for the video were a tweet from the CokeTwitter account and their Facebook fan page. Interactive YouTube feature have been used to great effect as the video finishes with an interactive call to action “Share the Happiness” alongside the question “Where will the happiness strike next?”.
1)0:44-0:50 – Sunflowers.
2)1:14 – a guy in a jacket saying Michael Jackson “This is It”.
Here is the jacket by the way:
3) At the end the question “Where will the happiness strike next?”.
By the way, the company which was working on this action, has recently been awarded with CLIO award.)) http://www.definition6.com/about-us/press-releases/coca-cola-“happiness-machine”-wins-top-honors-at-the-2010-clio-awards.aspx
2. American commercial Open Happiness (released on 16.07.2009)
I believe you know this piece (Wizzard of Oz)))
a note-worthy accompaniment:
…Well hello is this thing on?
Is anybody listening?
A brand new day has begun…
…The first thing that I want do
Make sure that you feel it too
So I’m not the only one…
…Just think yesterday I was down and out
Now there’s not a single thing for me to frown about
And the same thing can happen to you
Smiling so hard my mouth look like a capital U…
…Your heart deserves your trust
A choice made by all of us
The sun will come back tomorrow
There’s a message in the bottle
So come on I’ll meet you there
There’s enough sunshine to share
As long as you know
The bridge between us is a rainbow…
And here I want to draw your attention on one of Michael’s videos:
That time Michael had already lost all his patience… Everything was very much emotional. But this is not our subject today. There is something very interesting that we will need later on.
Screen shots of Leave me alone:
Peacock)) Michael’s video:
Open Happiness (one more time):
Peacock appeares in Coca Cola commercial, in Leave Me Alone video and on the cover to Dangerous album.
Rabbits) You can see them on numerous paintings with Michael. They don’t g’ve us a moment’s piece for the whole year. We will mention them later on.
Michael-pilot – you can rewind it and see that there is a pilot in Open Happiness as well))
Let’s get back to Dangerous album… There is a moment (children-angels flying on fishes):
I believe you have noticed that the helicopter in Open Happiness is much of a “fish”, ‘f you can say so)).
It is clear that Leave Me Alone and commercial Open Happiness are very similar what in terms of attributes, but they are absolutely different in their mood. Leave Me Alone is a cry from the heart… That’s why when watching the video you feel what Michael felt, his rejection of all those absurd things which were imputed to him.
According to Coca Cola Open Happiness was an action aimed at making people a little more happier. Well, not a bad tandem)) Michael always wanted to make a change and he always managed to make people happier.
3. Oh…Indonesia) It makes my soul melt))) The soul of a believer is overwelmed with happiness because of the extensive information given by the advertising companies from this country)
The general concept is much like the American one. The invitation to distract from the routine and set for the magical adventure… But there are some very interesting moments.
Before we go on with the video, let’s see a bit of Neverland))
Michael’s wonderfull carousel before the installation:
The King of Pop, Rock and Soul:
A way to the Wonderland, butterflies, sunflowers, rainbow, white rabbits and finally the general view on the park greatly resembles Neverland)). For a few seconds there is a glimpse of a man in white gloves and a hat… The carousel just like Michael’s is a real piece of art and a Ferris Wheel as well. Many people wear military jackets, everyone knows it’s a Michael’s style)).
In Open Happiness INDONESIA the kids stand hand in hand at the end… Those who wntched This Is It will remember the similar part, even two parts)). Those were the brightest moments. I was trying to define the name of it, and finally following Shnyashka’s example I call it “go team!”)))
2) Short TV version of Coca Cola Indonesia.
No comments)) Red curtain… a magic box the adventure starts from, circus, a hammer and the rest you can see yourself))
Some word about Coca Cola’s web design))
Particularly I like this one http://presscentre.coca-cola.co.uk/home.php
Some day there was something like this)
In “Jackson Street USA” the kids managed to fly over the rainbow on a balloon))) (see 3:27).
ufff… I did it!)))
Special thanks to Yappi and Invi for participating. ;)
I express my gratitude to Olgeya for her support and inexsaustible energy and optimism.
Translated by Afalina.
Thank you for your attention!) You really are the BEST!